The Importance of Understanding How a Business Works when Creating a Business Plan for High Performing Organizations

Due to rapid changes in technology and modernization of society, the global economy is ever dynamic. Over time, several changes will lead to the achievement of milestones never imagined by our ancestors, making the earlier visit to the Moon in the 1960s seem unexceptional. An example of these changes is the evolution of Information Technology, which has caused large businesses to become almost totally dependent on computers to encourage massive production, increase profitability, improve utilization of resources, and exhibit quick exchanges of communication among business partners despite differences in time or location. However, no matter how advanced the world has become in making businesses flourish while simplifying manual labor, no one can avoid the truth that advancement in technology is nothing if the business systems or processes are not founded on solid grounds.

Many organizations conduct periodic reviews through the services of experts in their respective industries so the performance of the company in its entirety is assessed. These reviews increasingly look across the organization, rather than simply evaluating a single department out-of-context, to check whether or not they are contributing holistically to the success of the organization, as well as whether or not the current business processes of the company need renovation or transformation to keep up with its goals and objectives despite various economic threats. By looking into the interrelated aspects of a business entity’s production, financing, marketing, planning, and information management, professional experts like business planners, financial analysts, the organization will have a clearer picture as to the best methods that must be applied in the work place to reap results that will benefit the company and its employees long-term.

The Business Architect is one of these cross-organizational experts, evaluating the whole business in the context of its marketplace looking out five years into the future. It is a growing profession which involves the construction of transformational solutions to companies in order to achieve goals and objectives centered on increasing market share and profit margin while reducing risks. It is a formal process of presenting and managing a business design by which a company operates effectively; business architects achieve this through bringing together practices, information, systems, and tools for evaluation to bring about improvements or positive changes into the company’s current business model. It is a formal profession that carries the trust of corporate executives through MBA-level education like that taught by Paul Arthur Bodine at DePaul University and practical experience working on cross-organizational teams in corporate departments that interface directly with customers, production and logistics.