If you own a retail business offline, you probably know that promotion and branding are two of the most important things you can do FOR your company. When you brand yourself, you are ultimately creating a way to “promote” your store using tactics other than the ones you would usually use.
For example, if you own a clothing store or a novelty t-shirt store, you could utilize plastic t shirt bags to brand your company. This would allow you to customize the t shirt bags to your liking. You can place everything from your business name to your logos or design right on the t shirt plastic bag. As soon as that customer leaves the store, they are ultimately advertising your business name for free.
Every single person that sees those t shirt plastic bags are inherently going to see YOUR name. These bags also come in an array of colors and materials as well. One of the more popular options is the polyethylene bag because it is quite durable and since it is mass-manufactured, you will not find a lot of hefty prices along the way.
You could even offer reusable bags that your customer could take a long with them and bring back if they ever shop with you again. Another popular option are the recyclable or bio-degradable bags. It used to be that when people shopped if they could only choose from plastic bags, they would choose no bag at all.
But, now since a lot of bags have become biodegradable and “green”, customers are more apt to choosing the plastic bag over no bag at all. It really depends on your company or business, what you choose and what your customers want. Some people could care less either way!
So this is not just about branding, it is also about paying attention to the consumers and atmosphere surrounding your store as well. Overall though, if you do want a cool way to get inside people’s heads and to give yourself a fighting chance at surviving, the brandable bags are the way to go for any business!