If you find yourself vividly remembering a certain brand or company, chances are, commercial printing is partly responsible. Instant recall could be caused by a catchy commercial, attractive print advertisements, or even hip and cool promotional products. If you find yourself using a mug everyday, and it has a certain brand etched on it, it will most likely be etched on your brain too. That is what these brands are aiming for, and they sure are succeeding.
The Power of Recall
There is nothing like powerful and creative advertising to effectively promote a product. Visual aids may come in the form of television commercials, billboards, posters, flyers, leaflets, print ads on newspapers and magazines, and tons of promotional products. You may be annoyed to find a company flyer sticking on your windshield, but if it happens to be something that you are even remotely interested in like a huge sale in a retail store for example, then you might consider checking it out. You may be contemplating on what to eat for lunch when your eyes suddenly fall on a pouch bag someone gave you ages ago, and it happens to be a promotional product of a famous food chain. You suddenly make a decision, and once again, advertising through commercial printing has hit its mark.
What Products to Print
You could consider having products made that would often be used by consumers such as pens, notepads, pencil cases, pouches of different sizes, coffee mugs, tumblers, mouse pads, backpacks, towels, the list is practically endless. The idea is to saturate your market with your company’s name. You could also use inserts in newspapers and magazines so that when the reader opens it, your insert will fall out, and lo and behold, the reader suddenly realizes what he or she is looking for. Of course, it does not always work that way. In fact you will possibly annoy anyone who does not think much of your brand, but for those who do patronize your brand, then you will hit the jackpot.
Other Great Printing Ideas
If you do not wish your business name to appear on everyday objects that could easily be lost or taken for granted, you can choose to have shirts and jackets printed with your company name on them. You can distribute them at company raffles or use them as prizes and giveaways for Christmas parties. Make sure they come in hip colors, styles and designs so that anyone who receives them will be proud to use them. You can even stage activities such as sportsfests wherein your employees and staff will be required to use these company-designed attire. It is also a great way to showcase the camaraderie of the company. You can certainly do wonders for your business, no matter how big or small, with commercial printing. It is a form of advertising that works and is easily viewed by your target market. Be strategic in how you distribute your printed paraphernalia. Also be sure to develop a good working relationship with your printer so that he will continue giving you great quality at great prices.