So you’ve decided to make the leap and create your own business enterprise out of a idea of which you just can’t let go. Well make no mistake about it: the real work begins right now. Even before you hire staff, find a suitable brick and mortar location (assuming you’ll be doing non-Internet related business), and begin to source the means to create whatever it is that you will be selling, you need to come up with a catchy name to start your marketing efforts off on the right foot.
With all the work you’re going to do to create a business, you owe it to yourself to make sure that the name you choose not only turns heads when people hear it, but that also enables ordinary people who might be interested in the product or service to find you, in the place where people search for things they need these days: the Internet. Choosing the right name will give you an online marketing leg up on the competition, and the good news is that it’s not that difficult to know what to emphasize when you are trying to brainstorm the best possible business name.
As you try to settle on a catchy business name and whittle your list down to just one or two, consider carefully what people are likely to be typing into the search engine to find you. There are tools online that you can use to determine just how many monthly searches are performed for what you offer, and it’s critical that the name of your business match (as much as possible) the precise terms that people type in. Go to the Google keyword tool and type in a one or two word description of your business, and you’ll be presented with estimates of just how many queries are sent to Google each month for your product or general product area, then do a domain name search to see if those word combinations are available as .com or.net URLs. If they are, you should seriously consider purchasing one of these names for your business. You might also add the location of your business if you have a physical location.
Marketing has evolved just in the last ten years, such that Internet marketing has rapidly increasing relevance for all businesses, large and small. People are simply spending increasing amount of time online, and conversely less time perusing the Yellow Pages or the classified ads in the newspaper. Your choice of a good solid name for your business has to take into account these new ways that people find what they need, and search engines are the gateway between you and a world full of potential customers.