Many dental surgeries have been lured by the attraction of online marketing concepts. However, the simple truth is used in combination of different dental marketing ideas, which should be tested and prototypes in order to give your surgery the best range of options.
Prior to starting into a concerted digital marketing strategy you should begin by considering the various traditional means of promoting and marketing your surgery. Starting point would be creation of the newsletter marketing brochure which can be sent out to local communities and businesses. Following often this you could create and mailing list to existing customers by the traditional postal method or even building up your own e-mail list.
One traditional method which is real slow border is setting up a patient referral program. This is a great opportunity for good word-of-mouth to pass on to the colleagues and relations of existing patients. It takes some time for this to build up some momentum but the payoff is that your brand and surgeries quality is driving the promotional effort.
For quicker set up dental marketing ideas and you could consider advertising via teams the newspapers in your neighborhood. This is a great way of sourcing a rapid buildup of initial patients especially when moving into a new area. One of the lesser used dental marketing ideas, which not all surgeries will consider, is incorporating a patient follow-up system. This provides great feedback about your service and is an excellent way for patients to understand the level of customer service that you’re providing. This in itself will provide good word-of-mouth to a patient’s.
Finally, you should only really establish your own digital marketing strategy to provide contact information initially regarding your surgery (e.g. a standard website with location, phone numbers, etc.). This can then be built upon by including Yahoo sponsored searches, Google ad word campaigns, online distribution of press releases and other online solutions.