Companies generally rely on the help of brochures or the letters and ads for the purpose of promoting their image, but sadly a high number of them still ignore the potential held by booklet printing in marketing. Because compiling the contents of the booklet, creating the design based on the ideal layout and sending them in to the booklet printing service of your choice is a simple task, there is no reason to leave them out the next time you allocate the advertisement budget. But, like most of the marketing campaign, the success of the brochures depends strictly on following the correct guidelines which fortunately for you, will be listed right here.
First and foremost, the booklet content should be based on the audience, meaning the readers that will receive them. This entails that the vocabulary of the text content should be tailored in a manner that is easily comprehensible to the reader and according to the message that it needs to convey. In other words, when the booklet is created for a business partner in the same line of work, then the terminology can be slightly more complex and specialty terms as well as a more detailed technical analysis of the product can be included. On the other hand, this approach is unadvisable for brochures that target the unspecialized customers who are not familiar with the jargon commonly utilized in the industry.
Studies have shown that the most effective brochures include case studies, regardless of whether the audience is another business, the loyal customer or the purpose of this marketing tool is to generate leads. A case study refers to the depiction of a situation in which the products or the services provided by your company have been used successfully to resolve a situation or were extremely helpful solutions for a person or another business. To put it simply, it presents an individual circumstance that advocates your products.
Furthermore, depending on the number of pages of the brochure, the content has to be split in a roughly even manner between the information section and the frequently asked question section. Considering that the information section should comprise of more than written content, the amount of space allocated for it can exceed the FAQ. In the information part of the brochure you can include graphics, charts and drawings, basically any type of content that could help the reader understand the functionality and the importance your product or service better.
Compiling the FAQ section is not necessarily going to be an easy task, especially if your company has not been on the market for long and you do not have a well-established means of communication with the clients. Should this be the case, the easiest approach is resides in constructing the FAQ by reverse engineering the product or service and clarifying some aspects regarding it. The last page of the brochure is the ideal place for inserting the contact details of your business, preferably on the back and in visible manner without making their format too aggressive.
All in all, it is advisable to send the project to a professional booklet printing company in order to ensure the requirements and specification are fully met.
Jordan Siron works for a leading booklet printing company. He likes to share his views on booklet printing and designing to run a successful marketing campaign through his blog.