There have been some very interesting changes in local search marketing. These changes have had some very powerful effects when it comes to search engine optimization. By carrying out some basic changes it is not impossible to get your business listed in the top five of the search engine results pages or SERPs.
The top spot is of course the most powerful place to be. Google and other large search engines have been focusing on delivering their users the best user friendly results. Online directory listings have greatly overtaken traditional paper directories for customers looking for services and businesses in their area. In order to be found in locally on the Internet it is paramount that you get your company listed with as many online directories as possible.
Another great way of boosting your rankings is to utilize the Google tools such as Places and Maps. These results are now located directly under the paid advertisements and so are extremely worthwhile.
You can take advantage of the Places listings providing you carefully ensure you fill out the whole form as accurately as possible. It is now possible to upload photographs related to your business. You can upload anything from menus to pictures of staff or the products that you sell.
Think about where you want be listed, be sure to categorize your company in the right places. This is vital as it is the best way for the correct consumers to find you. This will then be more likely to convert the Internet users into sales. The same goes with keywords, these need to be relevant and carefully thought out. If you are in doubt look at the listings of rival firms and use it as guidance.
Your places profile will need to be verified before it is published online. This can be done over the phone or by mail which can take up to two weeks. Local search marketing is worthwhile and perhaps the easiest way to achieve the number one ranking position.