A hair salon can be a fun, social place to work. If you’ve recently gotten in the business or maybe even opened your own salon after years’ worth of hard work, you should know that atmosphere is more important than ever in this very visually-driven society. The first impressions we get of a place are visual. There’s a difference between a dingy salon with foam-core ceilings and ‘80s brown leather chairs and a fresh, open salon with shabby chic chandeliers, ‘60s retro white leather chairs and Zen-inspired water features.
If you’re starting in the biz as a stylist in someone else’s salon, take note of whether the atmosphere is up to date or not. And let’s say you’ve switched salons recently—from a dated one to a hip one. Do you observe a direct correlation between the environment and the number of new customers that the salon attracts? Probably so. It’s a proven phenomenon that a classy, jazzy environment not only attracts and retains new customers but also encourages them to purchase products—an important aspect of your job, especially if you earn by commission.
If you’re starting out with a salon of your own, you need to have that business hat on. Just because you’ve been in the industry a long time doesn’t mean you know how to think like a business owner. There are so many tricks of the trade too, especially when it comes to using social media, that you may not have even considered yet. Promoting your business has to be a multi-pronged approach. For example, try using Facebook to spread the word about your business. Offer Facebook group “members” various discount coupons. Announce salon events in this way. Even make deals using this platform, like if one of your Facebook members blogs about the great experience they had at your salon, you’ll give them a 50% off coupon for salon product purchases up to $100.
Also use tools like YouTube to do quick salon demos. You could, for example, take footage of your wedding up-do specialist at work. This will give potential clients a feel for the quality, glamorous looks your salon has to offer. Even do a tutorial on the trendy “hombre” hair dying technique. By helping up-and-comers to the biz, you put yourself in a good position of having an outstanding reputation for being one of the best at what you do. You also make yourself more likely to recruit top stylists to work for you—ones who are willing to execute haircutting and dying techniques the way you see fit.
Now that you have some business-building techniques under your belt, consider the very simple touch of bringing your salon up to date. Seek out hair salon equipment from Salon Equipment Factory furnishings and Salon Equipment Factory spa furniture. Your stylish atmosphere should match the stylishness you bring to your clients.
Eric Blair wrties about various types of beauty salon equipment and furniture that makes the environment pleasing and nice.