There’s no doubt about it: online business is the way of the future. The meteoric rise of the internet over the past decades has fundamentally altered so many aspects of our lives, so completely saturated our society, that it’s easy to take it for granted and forget how deeply embedded it’s become. We use the internet to find things, to shop, to give feedback, and to communicate—all of which have the potential to be important tools for the growth and success of any business. If your business isn’t harnessing the power of the web, there’s no better time to start than now. Here’s why.
Customers Need To Find You In Order To Give You Business
Even if you’re a brick and mortar business with no interest in selling your wares online, you still need to help people find your physical location and contact information. Potential customers don’t use the yellow pages anymore (unless they’re 90 years old or live on a remote mountain top); instead, they go online. Registering for free services like Google Places gives your business an official online listing and makes you more visible to potential customers. Creating a website is a great way to help people find your business, too.
Ample Free Advertising
You know how everybody’s on Facebook and Twitter these days? All those people are potential customers, just waiting for your business to reach out to them. Social media is a free, easy way to garner interest in your business and get your name out there. Build up a fan base by creating a profile and asking acquaintances and existing customers to follow you, and give them extra incentive to do so by offering deals and specials to your online friends and fans. Respond to customer feedback, both good and bad, and use it to make your business better. Post fun and relevant content and news to keep your followers interested. If you ignore the power of social media, you’re missing out on a whole lot of business and potential growth.
Professional Website = Legitimate Business
The more professional and functional your website, the more legitimate and exciting your business will seem to potential customers. Your website tells the world what your business is all about, and is your opportunity to show people what you have to offer. And again, even if you don’t want to sell your products online, a good-looking website will entice people to come to your brick and mortar location. It can also be a good way to help people connect with your social media accounts.
But You Really Should Think About Selling Your Stuff Online
It might seem intimidating, or like too much of a hassle, but allowing people to purchase your products online infinitely broadens your potential customer base. Setting up a shopping cart platform could be the ecommerce small business solution your establishment needs, and it’s easier than you might think, especially with the help of third party contractors who can help you get it up and running. Selling your goods online means your customers won’t be limited to only the people who can visit your brick and mortar—with online shopping, anybody, anywhere can give you business.
As you can see, building up an online presence is absolutely essential for any business these days. Get out there and let the internet help your business grow!
Ronnie Teyburn is a blogger who lives and writes from Los Angeles, CA.