To make a successful newsletter, one needs to attend to all the different components of his newsletter. After all, the performance of the newsletter is a result of the compound performance of its making parts. However, it is not uncommon to see publishers neglecting aspects of their newsletter such as the email newsletter design and the newsletter title. As a consequence, the overall performance of the newsletter is hindered.
The newsletter title is important not only because it identifies your newsletter but also because it works as a magnet of subscribers. To find out how the title can attract subscribers, consider what element of the newsletter prospects first encounter. You will quickly realize that it is neither its content nor its design but it is its title. Therefore, you cannot rely on your content or design to bring in subscriber. Instead, you can use those assets to get subscribers to stick around.
Your title is your first opportunity to make a good impression on prospects and convert them into loyal subscribers. The question is how we can manipulate or work our title so that it can perform to its full potential. There is no straightforward answer to such a question. However, there are a few tips that might help. Make your title descriptive, brief, unique and creative.
You want your title to be descriptive so that it gives the newcomer an overview of what your newsletter is all about. Some can encourage them to subscribe. A unique title is essential because it gives your newsletter its distinct identity. Shorter titles are easier to remember. They are also easy to pass around to friends, etc. This will give you some marketing as your subscribers may tell their peers about it. Word of mouth is a great means for bringing over new subscribers who cannot be reached otherwise. Creative newsletter names are the sort of names that convince or prompt the prospect into signing up.