Advertising is by far one of those things that are definitely not as easy as they seem. It seems for us that we often become a victim of marketers when we are on the side of the shoppers, but when we try our selfs as a marketers we don’t have much luck. So what makes a marketer good at what he is doing? Are there specific traits that make him or her good at what he does? Do marketers know something we don’t know and they don’t want to tell us? These are the questions that we often ask ourselves. The answer to all of those questions is the following: there is no secret; only basic knowledge of human emotions.
Marketing without a doubt involves human emotions. Marketers often take advantage of our emotions and turn them in a way that our emotions control our decisions. We often feel that item that has been on sale is such a good buy that we would be stupid to not buy it. In reality we are thinking with emotions and spending more money on something that we don’t really need or require.
Knowing your audiance is crucial in advertising industry. If you don’t know who you are selling your items to, you may as well not have a marketing campaign. Always, study your audiance and see who buys your products most. Are there any specific characteristics of those group of people? Are they mostly men or women? Are they married? How old are they? Do they have college education? Are they below40 years old? Those are the couple of questions you need to ask yourself.