Web Analytics is becoming one of the most important fields of study for those who wish to fully optimize a web site. Businesses, marketing companies as well as any organizations or individuals who are interested in getting their product or message out over the internet should be accessing the vast amount of data available to them through Web Analytics. Training in Web Analytics is available now through university and college courses as well as from private training centers and search engine company training programs.
These courses will help those attending to unlock the full potential of a web sites statistics. In-depth data insights can be learnt as the instructors reveal their special secrets and tips which can give a competitive advantage to an organization or individual. Training courses can cover the following subjects
1. Writing for the web
2. Web analytics
3. Search engine optimization
4. Search engine sales
5. Pay per view or pay per click
Analysis of a sites statistics can increase revenue while at the same time reduce the costs incurred for each sale, better customer satisfaction can also be achieved by optimizing web effectiveness in the following areas
1. Statistics for visits, referrals, page views, visit duration
2. Individual visitor statistics of page views, duration, etc
3. Product statistics, views and add to cart cross analysis
4. Search engine referrals, search word and phrases used, referring URLs
5. Tracking statistics, tracking email marketing statistics, track errors
These courses can be taken online over a period of time with accredited certification being awarded at the completion of the course. Universities and colleges also have course on campus. Search engine companies offer on line courses as well as one day training seminars with online follow-up. These search engine courses can be very effective as they are on the cutting edge of web analysis.
The courses are usually not free however scholarships are available and some companies will also pay for their employees to attend. Training in web analytics is a necessity for a company or an individual who is serious about harnessing the power of the internet. The costs incurred will pay off in the long run with increased sales and reduced costs.