Everyone knows that marketing is the key to success in any type of business. Without marketing, no one would know your business exists. If no one knows your business exists, no one will buy your product or use your service. Therefore, it’s essential for companies of any size to put a good amount of effort into their marketing campaigns.
While marketing is essential to the success of a business, it can also be very expensive. Television adverts, magazine features, radio adverts, the costs can all add up. The thing about some of these types of advertising, is some won’t work without the others. You can pay for a two page spread in a magazine, but if a potential customer only sees that advert once and doesn’t see it anywhere else via any other medium, there’s a very real chance they’ll soon forget about it. Repetition is the key when it comes to marketing, which is why this next method works so well…
Email marketing is the process of marketing to someone via emails. You need to get potential customers on your mailing list, and from there you can communicate with them as much as you like.
While a lot of other methods of marketing require constant expenses in the form of printing, recording, and long labour hours, with email marketing you simply sign up to one of the best mailing list companies, pay a small monthly fee, and that’s it, you can communicate with customers as much as you like. You can send them as many emails as you want a month, meaning your subscribers will get the repetition they need to make them remember and decide to purchase your product.
While setting up a mailing list shouldn’t be the ‘be all and end all’ of your marketing campaign, it should definitely be one of the first things you set up. Low start up costs and high conversion rates makes email marketing one of the best marketing tools for small and large business alike.