Beer logos are one of the most effective marketing tools a beer company can use. The vast majority people use brand recognition in their purchasing habits. American beer logos, in particular, have become synonymous with certain places and events and not only represent the beer, but are familiar cultural symbols as well.
In Mexico and in Southern California, for example, the Tecate beer logo has become the most ubiquitous symbol around. The beer or “cerveza” is a source of great pride to Baja California people. Beer logos are carefully designed, because of their powers of persuasion.
The very first of the American beer logos were a part of the Yuengling Brewery, which was the first commercial brewery in America. Established in 1829, the original Yuengling beer logo was designed with an eagle on it to reflect the first brewery in the United States, the Eagle Brewery, that was opened in Pottsville, Pennsylvania. This logo is probably one of the most highly sought by collectors of of the old beer logos. Remarkably, Picasso, Manet and other famous artists have used some of the old beer logos as details in their paintings.
More recently, beer manufactures have utilized the availability of the new media to create what is known as ‘breweriana.’ This includes television ads and computer screen savers and Smart Phones that contain popular beer logos such as the famous Guinness equestrian and racing snails theme. This inclusion has been made in an effort to raise public awareness of these brands of beer.
Multinational brewers are currently spending millions of dollars on advertising to keep their beer logos familiar to the public eye. The enormous advertising budgets of these companies reflect the importance of setting oneself apart from other beer brewers. However, a new market has sprung forth in the form of the smaller microbreweries. These companies also strive to design distinctive beer logos for their products in an attempt to stand out above the crowd.
One can safely assume that wherever there is a coveted beer, a recognizable beer logo will be associated with it. Considering all this, can you imagine a beer company using free logo designs they found online?