Being an Internet marketer is in a sense just like being a salesman. Internet marketers have to convince Internet users to click on their ads or visit their websites (or other websites that they are marketing) and then also convince users to buy a product, service or to read whatever piece of information the marketer wants them to. The main point of Internet marketing is for a sale to made in the end, which doesn’t differ at all from being a sales person that tries to get customers to buy products in a store.
The problem however, is that many Internet marketers do not think of themselves as a sales person and therefore, a lot of B2C (business to consumer) sales tactics go out the window. Even online, a consumer is looking for a positive customer service experience. If a consumer has a bad experience with a company online, then he or she may not return to make future purchases and the consumer might also say negative things about the business to other online and offline potential customers. Marketers can make money online using B2C niche marketing, but they have to be careful what they advertise so that they do not feel mislead. One of the easiest ways to make a customer feel mislead is to put dishonest or fabricated claims in online advertisements.
With that being said, niche marketing refers to focusing on one small and particular niche product, service or piece of information. For example, if a company sells dog training products, they may elect to focus their marketing efforts on a certain brand of collar or certain type of collar, which in turn is the niche. Niche marketing targets a very small and targeted group of people who are going to be interested in the particular niche product, idea or service.
Niche marketing is an excellent way to target a certain demographic of people (the ones who will be most likely to buy) in marketing campaigns. If a company of website is using niche marketing in their efforts, then there is a potential to make money online or at the very least, increase profits already being made if they reach their targeted audience through niche marketing. Going back to the B2C relationship however, it is important to be honest in any advertisements a company places when they are niche marketing. In other words, if you want to make money with your B2C niche marketing online, then make sure that your ads are related to the website or product that it is actually being marketed.
Too many times, marketers will try and use keywords that do not relate to what they are offering in order to try and reach a larger audience. This tactic is not going to work if money is trying to be made; it is going to upset customers and it is not true niche marketing.