It is a documented fact that most search engine users don’t look past the first page of search results, and virtually none of them look past the second page. In fact, the Web site that comes first in the search results gets clicked just over 40% of the time, and the remaining page one results get clicked much less frequently. Results three through ten typically get clicked less than 10% of the time.
Since so few searchers look past page one, let alone click on any search result below number two or three, this means if your Web site isn’t ranking at the top of the first page of results, you’re probably not getting much traffic. And if you’re not getting traffic, then the people who are searching for your product or service aren’t finding you, and therefore not buying from you.
One factor that is very important in determining whether your site ranks near the top of search results is search engine optimization, or SEO. When writing the content for your Web site, it is very important to make sure that the copy is written in a way that the search engines can easily tell what your site is about. You do this by using specific words and phrases (known as keywords) relevant to your product or service in certain places in your copy.
SEO content writing is important not only in your site content, but also in other marketing content you may distribute on the Internet. For instance, if you are utilizing article marketing to draw traffic to your site, you should use the same keywords and phrases in the articles you write and submit to directories.
If you use an article writing service or a copywriter to write your Web content, choose one who is skilled in SEO content writing and supply them with a list of your targeted keywords. They will know the best places to use the chosen keywords to optimize your marketing and site content for the search engines.
Optimizing all of your site copy, marketing content, and articles for the same keywords will help the search engines find your content and can help them rank higher in the results when someone searches using one of your keywords. Of course, a higher rank in the search results can mean more visitors to your site and more sales of your product or service .