Unless you have been living in a cave, as an internet marketer, you have probably heard of Google Adwords. Adwords basically allows you to very quickly get affordable traffic. If you do it right, the traffic you get is highly targeted and interested in what you have to offer.
Or in Google’s own words, your ads are presented to users just as they are searching for what you have to offer.
Nevertheless, this system still requires you to know what you are doing. As a Google Adwords certified consultant I would like to share with you three easy techniques that will help you get the most out of your campaign.
Technique 1 – Focus on quality score if you want cheap clicks
Quality Score is a measure (on a scale from 1/10 to 10/10) of how useful your ad is to Google’s users. The higher your Quality Score the lower your cost per click tends to be.
This is very important since many people wrongly believe that it’s the highest bidder who gets to be on the number 1 spot.
There are several factors that affect your Quality Score – the most important one being your click through rate. You can look at it like this: each time somebody clicks on your ad is like a vote that says your ad was relevant to whatever they were searching for.
One of the best ways to ensure a higher quality score is to have few keywords in each ad group, tightly related to each other. This will help to make sure that your ads are highly relevant, attracting more clicks and improving your Quality Score.
Technique #2 – Improve CTR by including keywords in ad text
There is another advantage to having tightly grouped keywords in each ad group. It allows you to easily include the keyword in the headline, ad text and display URL.
Just this tip alone will help increase your Quality Score since you have shown that the keyword is highly relevant by making it part of the ad.
It gets even better: your keyword will be shown in bold when it matches what the user has typed in as the search query.
This will attract more attention to your ad, increasing the odds that your ad will be clicked on.
Technique #3 – Analyse your keywords
You will benefit a lot by analysing the keywords that attracted clicks in the first place. You can easily do that when you go into your “Keywords” tab and click on “See search terms…” .
You will then see some keywords that are not related or are simply not profitable. You can then add them as negative keywords so that your ads don’t get shown for them again.
You will also which keywords are more profitable and use that information to improve your Google Adwords Campaign.