When advertising or simply sending a message, nothing makes greater impact and reaches more people than a well-designed, attention catching banner. Banners have been used since ancient times and may contain anything from a symbol or logo to a slogan, motto or message. Modern banners nowadays are usually used for advertising outdoors, most especially the cheap but durable vinyl banners produced by commercial printing services in Tucson, and all around the country. These are banners made of a heavy weight material known PVC, or more commonly, vinyl. When done right, the design of a vinyl banner can do wonders for any business that decides to advertise through this medium. Below are some tips on designing your business’s banner.
The most important to thing to consider is the message. The text for a vinyl banner should be short, simple and direct to the point. At the same time, it should convey as much marketing message as it can, without sacrificing coherence. The designer must also make sure that the message suits the target customers or audience in order for it to obtain the expected response.
The banner should make use of colors that can call attention to it such as primary or neon colors which are printed solid or used as a background. Stripes, checked or other complicated color combinations may not print well in vinyl, as well as make your message unreadable.
Layout should be chosen carefully and should be planned based on the size and shape of the banner. Remember that vinyl banners are made to be displayed outdoors and its best to maximize the large space a banner provides to make the message easier to read, even from a distance.
Vinyl banners are just one important weapon in a company’s marketing arsenal. As such, it should be planned and designed so that any effect desired from investing in this type of advertisement is maximize and pays off in the long run.