How To Create Profitable Customer Relationships Through Loyalty Marketing Programs

With the continued rise of loyalty marketing programs, differentiating your program from brand X has become increasingly more difficult. Customer rewardsprograms are often similar to one another, diluting the reason for loyalty programs in the first place—greater benefit to the consumer they are unable to find elsewhere.  What’s worse is that loyalty programs have become… Continue reading How To Create Profitable Customer Relationships Through Loyalty Marketing Programs

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